A keyword is a term that a user types in a search engine. The first place to look for keywords is at the bottom of the search results page at the “Similar Searches.” Those are the terms people are using to find more information. The second tool to find keywords is the Google Ads keyword planner. This tool in Google Ads will show you search volumes for all keywords you enter. The third option is to use paid services like SEMrush or Moz that give you keyword information.

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