Two answers: content and ads. The ads can become expensive to get a large number of visitors. If your website is not easy for visitors to use, the ads will cost you more money. With quality content and a large ad buy, you can get a massive amount of traffic to your website.

Google Search Console shows the words people typed in a Google search that brought them to your website. You can view technical information about the “health” of your website. The console has a tool that lets you ask Google to crawl your website. This means Google can start showing your webs…

Every Door Direct Mail, or EDDM, is a USPS direct mail product. Small businesses can use EDDM to mail 200 to 5,000 pieces. The product is only for “saturation mail.” This means you have to mail entire routes; you can’t select individual houses. The cost per piece for mailing is $.191 – that’…

If you feel you have a high bounce rate or the average length of visit on your site is low, look hard at your content. Is the content in-depth and answering all the customers’ questions? Is your website designed to work well on mobile devices? In general, the more content on your website, th…

This is a report that shows all websites linking to your website. A link is when a website has your website address on their website. It is strongly believed that search engines use the number of links to your website as part of their ranking formulas. Keep in mind that all links are not the…

Each print product normally has a specific audience type. Ask the publication to give you readership information. Then, you can base your decision on data. The readership data also helps you understand what your ads messaging should look like in the publication.

Your ads are designed to either drive sales by using offers or to raise brand awareness. The best way to get a quick response is to use offers in your ads. You’ll need to test offers to see what resonates the best with shoppers in your area.

You should spend a minimum of $10 per day on Google Display or Search Ads. That amount could be too low for highly competitive categories. You can use Google Keyword Planner to determine what your budget should be for Google Search Ads.

Being consistent with your message is the best way to realize the full potential of your ads. We recommend running the same ad for at least four weeks at a time or by the quarter. The second critical element in your ad is a compelling offer.

Facebook introduced the ability to view any pages’ active ads after the Russian interference in the 2016 presidential election. Facebook announced this feature on June 18, 2018. Go to the Page Transparency tab for any Facebook page. Under that section, you should see a link labeled “Go to Ad…

Software makers say malware has evolved to where it can attack your computer from just visiting a website. In the past, hackers would try to get users to click a link or image that would download software to a computer. Bottom line – only visit sites of brands you trust and don’t click anyth…

You need to plan your marketing for the next 12 months and stick to it. Consistency and frequency are critical elements for marketing to work. If you don’t have a plan, you don’t post or run ads, and people forget about you.

There is no replacement for a professional photographer with a “good eye.” In reality, the newest iPhone takes fantastic photos, but the composition is what really matters. If you plan to take your own photos, start with learning the rule of thirds.

There are often two issues causing a landing page not to work. The first is your landing page isn’t offering enough value or the value isn’t clear to your visitors. The second would be you are targeting the wrong type of traffic through your paid ads.

The quick answer is yes. YouTube is the second largest search engine in the world, and Google frequently shows YouTube videos at the top of search results. For you to be successful, you need to define what success looks like. Do you want more search traffic? More subscribers? Complete your p…

The quick answer is yes. Maps help people understand where a location is related to cross streets or other businesses. Make sure the map is legible, otherwise it’s a waste of space.

If you're not confused with all the three-letter acronyms, you're in elite status. CTA stands for a call to action. It’s the quick action you want someone to take. “Click this button!” is a call to action.

The Facebook Pixel helps you understand how some viewers use your website. You can use the pixel to find the best audience for your Facebook ads. You can show ads to people who went on your website, to users who “behave” like people who went to your website, or to people who went to only a s…

Custom audiences are a type of audience that advertisers can reach through Facebook and Google. These audiences are loaded into the platforms with an email list, physical address, or phone number. Custom audiences are groups of people you tell Facebook and Google to show ads to instead of th…

Sitelinks appear below the main link to your website in search results. You can’t tell Google what you want your sitelinks to be, but the structure of your website can help Google determine the most important links to show. You also need to make sure your website ranks number one for your br…

A landing page is a specific webpage customers land on when they click a link in an ad. The page’s design matches the messaging of your ads. The page's main goal is to get the visitor to take action. The action could be making a purchase or, at a minimum, offer something of value to get an e…

You can’t predict when someone will need your product. That is why consistent advertising is crucial for your marketing to work. Be consistent in both your messaging and your target audience. In the end, your budget will help guide how large your audience can be.

Marketers use automation to trigger events to happen after a user clicks a link or signs up for an email campaign. For example, most marketers use automation for emails. The automation would send emails at a predetermined frequency to people who sign up. Automations can be used for many mark…

Twitter ad targeting is very similar to the options you see with Facebook. You can target Twitter users based on demographics (location, age, gender etc), interests, or using your own data. Twitter is powerful because you can target your ads based on what users are tweeting about and whom us…

PPC stands for pay per click and falls under the search engine marketing (SEM) category. For example, Google search ads are PCP ads. In short, the advertiser only pays for the ad when a searcher clicks the link.

The first step is to make sure your Google My Business is claimed and set up correctly with your information. Then, set up Google Search Ads for your type of restaurant in your area. Thirdly, run ads either on Facebook or Google targeted at people who like your type of food. Pro Tip: Make su…

Your customers are looking for solutions to their problems. Do your emails offer solutions? Make sure your email content is providing value to your subscribers either through solutions or offers. The more value you give your customers via email, it’s less likely they’ll unsubscribe and it’s …

A keyword is a term that a user types in a search engine. The first place to look for keywords is at the bottom of the search results page at the “Similar Searches.” Those are the terms people are using to find more information. The second tool to find keywords is the Google Ads keyword plan…

The first place to start promoting your event is with your email list and on your social media channels. Facebook allows you to show events for your business. You then could run social media ads for the event. If the event is large enough, Google Display ads would be an effective way to crea…

A minimum viable product (MVP) is the most simple solution to a problem customers have. You create that solution as a product or service to sell to early adopters. In most cases, it’s created by startups to launch a product. However, it is not meant to be the end product. It should be used t…

All types of businesses will use augmented reality in the future. There are already apps for you to see how you look in clothes and how furniture would appear in your home. Apple’s new iPhone 12 has a lidar scanner which will make augmented reality even more popular.

Google and Facebook’s ad platforms offer powerful tools to find potential customers in your target audience; the platforms are especially good at finding people willing to spend money. You can target audiences based on demographics, behaviors, and interests. Facebook also has a tracking tool…

The two email marketing software tools we see being used the most are Mailchimp and Constant Contact. At first, these platforms can seem confusing to manage. However, they both offer plenty of capabilities to run email campaigns that meet most business needs. They charge you based on the num…

A VPN (virtual private network) gives the user a private connection to the internet. By connecting through a VPN, information like your IP address is hidden and your information is encrypted. Using a VPN helps protect your online activities and secures the information you send over the internet.

Yes, newspaper advertising is still effective. For your ads to have the most impact, you need to have a great offer and a clear call to action. You should make sure you know the newspaper’s readers’ demographics. That will help you understand what type of product to advertise for that audience.

Internet advertising is a broad category. The three main categories would be Search, Video, and Display ads. Search ads appear mostly in search results. Display and video ads appear on media and social networking sites. Media sites include blogs, newspaper sites, and TV station sites. Other …

For a restaurant, two things will give you the best results. 1) A lot of 5 and 4-star Google reviews and 2) a lot of written content on your website. The other factor affecting your ranking will be the location of the user to your restaurant. For example, the closer they are to your restaura…

The most important step is to write consistent, in-depth content on your website. Google wants to give users the best experience. That experience starts with delivering good answers to searches. The better your content answers a search, the higher your website will rank. To perform better in…

It sounds cliche, but success in business comes from doing something you’re passionate about. The more you learn about a subject leads you to be more passionate about it. You have to be committed long-term to your business. If you aren’t dedicated to something for a minimum of 5 years, the c…

There are four parts to a print ad: headline, body copy (or text), illustration, and signature. The headline and illustration are the two most important parts. The body copy should address the benefits of the product or service. Your signature (like your logo or slogan) is important so that …

Local SEO is primarily determined by the user’s location. Google Maps results obviously appear in the app but also appear at the top of organic search results when you use Google.com. Your Google My Business (GMB) account controls how your content appears on Google Maps.

Google’s computers (bots) go through websites to gather the content both written and images. The gathering process is called indexing. Google then shows that content in search results. Google is only acting as a conduit to the original content on a website, so the search results (like images…

An advertorial is when someone pays for an editorial piece to be written. The content normally is promoting a product or service. Advertorials can be both in print and online. The content should have a disclaimer showing the piece was a paid promotion.

You first need to define your position in the market. Who do you serve and what makes you different? Then, you need to work with a creative team to design assets like colors, images, graphics, and other designs you can use for your company. After those are designed, use them consistently in …

SEO (search engine optimization) will last forever, while digital marketing only lasts while you pay for it. They both are important in today’s world, but we would recommend starting with SEO. You need to make sure your website has good content before you start buying ads to drive traffic to it.

It starts with an effective website. Your website needs to answer your visitors’ questions. Go into depth about your products and services. Make sure your website works great on mobile devices. After you have your website built out, focus on building an email list. Email is the lowest cost m…

B2B means business to business. Inbound marketing is distributing content and running ads in order to drive internet traffic to a website or landing page. The most popular strategy for inbound marketing would be to give away something of value in order to obtain a prospect’s information. The…