Keeping the big chill

Shivers Frozen Custard owner Brian Morris stands in front of his treat destination.

The North Alton Godfrey Business Council recognized Shivers Frozen Custard and its owner, Brian Morris, and his mother as Creative Business Of The Year. 

The award recognizes the business’ continuous innovation of product, customer service, employment opportunity and beautification. Shivers has been in business for six years on Godfrey Road and is a favorite for patrons young and old. 

The council presented this first-time award to one of its 115 members, saying Shivers represents the epitome of a small business’ role in the community. 

The council will not host its Breakfast With Santa event this year because of COVID-19. This would have been the 16th year for the fun-filled affair. The council instead will provide a Thanksgiving and Christmas Day meal for the residents of Oasis Women's Center, in continuation of the council’s 2020 humanitarian efforts to support those in need and those who have served the community's healthcare needs during the epidemic.

The 7:30 a.m. Nov. 10 council meeting will be at the Kreative Kids Learning Center at 121 W. Elm St. in Alton. The council will welcome as its speaker Dr. Ken Trzsaka, president of Lewis and Clark College. The meeting is open to all who wish to know, learn and affiliate with the council, as well as meet Trzsaka. Meeting reservations can be made by Friday, Nov. 6, via email at

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